Three Tips To Build Your Restaurant’s Reputation
One of the most valuable and important factors in marketing your restaurant is harnessing the power of reputation. The reputation your restaurant will greatly impact whether your establishment is worth visiting, and both the staff’s and customers’ opinions will play an important part.
Keeping these two groups of people in mind, here are three tips to help you build and maintain a strong reputation for your restaurant:
Examine your space from the perspective of your customers
This may seem self-explanatory, but the cleanliness of your entire restaurant can impact the ambiance of the space. Make sure you put yourself in your customer’s shoes and consider:
- Are the windows clean?
- Is the landscaping maintained and free of debris?
- Is the curb free of litter and cigarette butts?
- Is the hostess stand clean, or is it cluttered with menus?
- Are the lights, and any lampshades, free of dust?
- If there are condiments on the table, are they full and clean?
- Are the restroom toilets and mirrors clean?
Your guests will notice all matters relating to cleanliness and it will impact their experience and opinion of your restaurant. Make sure you consistently check every space in your restaurant and ensure that everything is regularly cleaned and maintained. If you take pride in looking after your space, your customers and staff will take notice, and it will help to contribute to your positive reputation.
Lead by example and recognize your staffs’ accomplishments
Simply put, your behaviour dictates everyone else’s behaviour. If you want your customers to have a positive experience, then you need to ensure that your staff feels positive when they are at work.
Your team looks to you for guidance, support, and encouragement. Their experience at work can directly impact the reputation of you restaurant. Providing regular training and acknowledging their accomplishments will help to create a positive working environment and motivate them to be involved in the everyday tasks of the restaurant.
It is also important that you empower your staff to handle and solve problems. When employees understand that they have the freedom to do what is necessary to provide the best experience for your customers, it helps to enhance the dining experience. When your employees feel motivated and dedicated to the restaurant it will translate into the experience they deliver to your customers.
Be involved in your community – both in public and online
Giving back and getting involved with your local community is a great way to demonstrate that you want your business to have a positive impact.
Get involved with a local charity, sponsor a youth sports team, or host a food drive at your restaurant. An online community calendar is a great resource to learn about and promote events.
Being visible in the community will not only help to spread the word about your restaurant, but it will also help to boost your reputation.
Another way to get involved online is to search out and invite local food bloggers to visit your restaurant. Try inviting them to review your restaurant in return for a free meal. Sharing content created by local experts will help get your restaurant in front of different audiences and a positive review will help build your reputation online.
Your reputation is important and it is built from all the aspects of your business. Make sure to take the time to consider how your restaurant is viewed and perceived by both your customers and staff, and remember that your restaurant is part of a larger community. A strong reputation is a must to help your restaurant flourish for years to come.
Don’t forget, if you are a BrandPoints Plus member, log into the portal and make sure you have all you need to provide a tasty experience for your customers.