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Boost Your Restaurant on Social Media with Giveaways!- Someone taking a photo of food with their cell phone

Boost Your Restaurant on Social Media with Giveaways!

Do you want to bring more traffic to your restaurant? Are you looking to boost your brand awareness and engage customers online? Do you want to take your restaurant’s social media strategy to the next level?

If you answered ‘Yes’ to any of these questions, then running a social media giveaway may be right for you!

 Why Run A Social Media Giveaway?

If executed properly, social media giveaways can be a great way to:

  • Boost your brand awareness.
  • Create online buzz about your restaurant.
  • Increase the number of contacts you have (by gathering email addresses).
  • Increase your social media following.
  • Build excitement and the loyalty of the winners.

Types of Social Media Giveaways

There are two main types of giveaways: contests and sweepstakes.

Contests award a prize based on some kind of skill or merit. The winner is chosen based on a predefined list of criteria.

Sweepstakes on the other hand, award prizes based on chance. The winner is chosen at random, and skill or merit is not taken into consideration.

So which should you choose? Ultimately, it depends on what you hope to achieve from the giveaway, what you have to offer as a prize, and the amount of decision-making power you have when it comes to your menu.

Quick Tips For A Successful Giveaway:

  1. Make it easy to enter.
  2. Make it highly visual (showcase your menu items to increase engagement).
  3. Keep it short and sweet (we recommend a duration of no longer than two weeks).

3 Kinds of Giveaways You Can Run Right Now

1) New Menu Item Contest

Does your restaurant have the flexibility to add menu items? Do you offer signature menu items in a variety of flavours (like chicken wings, ice cream, etc.), where you could easily add another flavour?

If so, then a new menu item contest may be your best option — and they are very easy to run.

A new menu item contest doesn’t require new pages on your website or fancy forms for people to fill out — just post a photo from your restaurant, write a great caption asking people for menu item recommendations, and watch your engagement skyrocket!

This type of contest is really exciting for customers. Not only do they get to be creative and suggest fun, new flavours or menu items for your restaurant, but they also have a reason to come in and try your food afterwards!

2) Photo Contest

Do you offer food-on-the-go? Does your restaurant have a signature photo-op spot, or popular mascot? Do you operate a food truck?

If so, then a photo sharing contest may be perfect for you! Simply ask your followers to share a picture of them enjoying your restaurant’s food or drink, or share their best/most creative picture with your signature photo-op spot or mascot to enter. Then, choose a winner and repost the best photo.

You may want to offer a larger prize for photo contests, as users may have to purchase your food or drink to take a picture with it.Be sure to always specify in your giveaway rules that there is no purchase required to enter — you don’t want to be operating an illegal lottery.  To really give your contest some extra appeal, consider pairing up with local businesses for the prize.

3) Sweepstakes for Information

Gather up those email addresses! Sweepstakes are a great way to gather information from your existing and prospective customers in turn for giveaway entries.

Since sweepstakes tend to be easy to enter (entrants simply give you their email address) the prize offered doesn’t need to be significant. Prizes as simple as a free lunch, a romantic dinner for two, or dinner and a movie could get you hundreds of entries!

Whatever you choose, integrating social media giveaways into your social media strategy is a great way to boost your brand and elevate  customer engagement.

Brand Points Plus is primarily focused on rewarding restaurant operators for their loyalty to buying trusted nationally branded products, and Chef Connexion aims to provide valuable information to help you grow your business. If you are a member of the Brand Points Plus loyalty program, don’t forget to login and check your point balance today!