Even if you’re using standard advertising or social media (consistently, we hope), you really should have a website. Simply because customers today—and potential customers—expect it. Your website is the go-to: Keep it exciting and relevant! But first, it needs to be both functional and interesting.
Chef Connexion - marketing
That’s the number of #food hashtags globally on Instagram, rising minute by minute.
*as of November 30, 2017 at 11:00 a.m.
Whether you’re new to social media or have been doing it for quite a while, it’s always a good idea to review and refresh your strategy. Especially since things continue to evolve. New online platforms are launched, foodservice competitors come and go, and your own circumstances change.
Today’s customers want to know all the ways you’re supporting their community. Even venues that entertain plenty of tourists can benefit from doing good—and talking about it. Stretch your mind and stretch your dollars, to build awareness and traffic for your business.
Taking your menu on the road to time-starved Canadians craving restaurant quality meals in their home can boost sales and market your brand.
GENERATION Zs ARE SHAPING THE FUTURE OF FOOD SERVICE
Gen Z currently makes up 25% of the population of Canada
Source: Technomic Canada, The Canadian GenZ Selfie (2016)