Today’s customers often turn to online resources to conduct their own research before making a purchasing decision. In fact, a survey completed by Dimensional Research found that when making a purchase, 88% of customers are influenced by an online review.
As a little girl on the Blood Reserve in southern Alberta, Shantel Tallow watched her elders prepare food the traditional Blackfoot way from what they had hunted and gathered. “Those lessons of respecting the ingredients and appreciating the food are in me,” she says. “Those lessons helped me become who I am today.”
According to the Coffee Association of Canada, coffee is the most commonly consumed beverage among Canadians. In fact, in 2017, 71% of Canadians, aged 18 to 79, consumed more coffee than tap and bottled water, tea, alcohol, milk beverages, juice, pop and other drinks. That’s a lot of joe!