• Departments
  • Open Menu

Open Menu

Follow the Leader

The major chains are continually reviewing their menus—for relevance of items and categories, visual style and more. And if they’re a bit tardy in their evaluations, they wind up in the news. Witness McDonald’s almost desperate attempts to shore up sales by eliminating items and trying to be more like other, block-busting chains. Let’s take a look at success stories and lessons from the Big Guys.

Continue Reading

Print

Makeover Time

109 seconds. That’s how long most people will take to read your menu. Does it tell customers what they want to know? Is it attractive enough to hang outside the door? Give this selling tool all the attention it deserves.

Continue Reading

Print

  • 1
  • 2