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Expert Advice

Play with Your Food…and Win Big Going Off Menu!

Menu change can be daunting. But using LTOs (limited time offers) can provide a culinary playground for adding innovation without the commitment. Successfully executing an LTO offers a potential sales lift of as much as 20%, can bring back old customers, and entice new ones. LTOs are an opportunity to offer your customers a new experience while giving your operation a great testing ground and increasing your marketing opportunities.

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Looking Good

Artful presentation makes food and drink taste even better. Other benefits? Careful placement and attractive containers add value—whether customers are paying top dollar for a 5-course meal or just a few toonies for a bar snack.

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Calories Count

Many customers are looking to reduce the amount of calories, sugar and fat in their daily diets. Here’s how to help them do just that—and how to talk about it. As our government continues to introduce bills requiring calorie posting, why not create and promote items that could be profitable now?

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